Partner Activation

Power up your partner channel

Our proven methods help you get the most out of your partner network.
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How we generate partner leads

Joint Value Props
FOUNDATION FOR SHARED SUCCESS
We start by developing true joint value statements and then imbue all marketing materials with this ‘better-together’ story.
Buyer Journeys
SUSTAIN MOMENTUM AND MAXIMIZE CONVERSIONS
By focusing on the joint buyer journey, we help you and your partners think about what is really important – the customer.
Lead Gen
NOT ALL LEADS ARE CREATED EQUAL
We focus on tactics that are proven to deliver qualified buyers such as social selling, content syndication, and active-buyer mining.

How we turn partner leads into revenue pipeline

Nurture Campaigns
Right message at the right time
We specialize in developing buyer nurture campaigns that seamlessly move leads through the decisioning process toward conversion.
Sales Enablement
Guiding both sales organizations
We build to-seller and to-customer messaging materials that help both sales organizations clearly understand their joint value.
Lead Management & Qualification
Turn joint leads into joint revenue
We turn leads into revenue with lead management and qualification founded on the industry’s premier platforms and best-in-class processes.

The Bridge Partners Difference

End-to-end capabilities
Our team of strategists, creatives, writers, and PMs help you create successful joint campaigns from lead gen through close.
Proven expertise
We know from experience what makes a successful campaign – including the often-overlooked sales-to-marketing handoff.
Partner-focused strategies
We specialize in activating partners – and we do it by working directly with them to tailor joint campaigns that build pipeline momentum.
Data-driven approach
From propensity modeling to real campaign ROI, we bring the analytical approach that large-scale partner programs require.

CLIENT PERSPECTIVES

"I really appreciate your focus and ability to help our partners through tough scenarios during the onboarding process."

Alex J / Senior Strategy Analyst

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